Copywriting services by Anne East
If your subject matter is complicated, regulated or just genuinely hard to explain, I can help.
I’m a freelance copywriter with more than ten years’ experience turning complex topics into content that’s clear, credible and helps build trust and authority.
As a generalist copywriter, I’ve covered multiple topics in a range of sectors, but I specialise in insurance, personal finance and business thought leadership.
All my work is research driven, evidence-based and written with care, integrity and thought.
To get an idea of how I can help, here are the services I provide and examples of my work. You can also find out what I’m like to work with from these testimonials. To arrange a call or to find out more, contact me at anne@blackstagcopy.co.uk.
I came across Anne on LinkedIn. Her post, highlighting the importance of high-quality copy to match a well-designed website, spoke to me.
After a discovery call, during which Anne asked insightful and acute questions about my business and experience, she got to work.
I can only say that she nailed it.
She delivered suggestions, research and copy that not only hit the mark, but went beyond.
Since launching the website, Design Rows’ clients and collaborators have repeatedly commented on how the site and its copy captures our ethos and voice.
Anne is a highly skilled copywriter who we have worked with for years. Her attention to detail is exceptional and she consistently provides us with comprehensive, SEO-led, pieces on a wide range of insurance and financial services topics.
Anne’s approach is professional, and we’ve always received content promptly and to the brief.
About me
I love words and have a degree in English linguistics and literature, although didn’t start out as a writer. My previous career was in commercial buying (fashion, home entertainment and e-commerce).
Retail buying and writing might sound like they’re worlds apart, but the principles are pretty much the same – knowing your audience. As a writer, that’s key to ensuring any message hits the mark.
I’m also an author and my book, No Man’s Land was published as part of the inaugural Inklings series by award-winning independent publisher 404 Ink.
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